Victorinox

Victorinox

Website: www.victorinox.com

When Karl Elsener brought his new invention to the Swiss Army in 1884, the original Swiss Army Knife was born. Little did Karl know that an icon was in the making, but It wasn’t this multi-tool knife that made was for the Swiss Army that turned this tool into an icon. It is the endless stories of adventure, bravery, friendships, and problem solving lived by the very people who brought the Victorinox brand into their lives and their pockets. Across land, sea, and space – The Swiss Army Knife has prevailed as the multi-tool knife of choice for thousands. You can’t go wrong with a Victorinox.

Company History

In 1884, after Victorinox was founded it took about 7 years until the company was delivering knives to the Swiss Army and the beginning of a pocket knife icon was born. 18 years later the cross and shield emblem was added to the Swiss Army Knife and has been on every knife since. 1909 was also an unfortunate time for Karl Elsner for that was the year that his wife Victoria died. To honor his late wife, he named the company Victoria. The company kept it’s name until 1921 when the French word for stainless steel (inox) was added to the company name, and Victorinox was here to stay.

Victorinox is know to treat all of their employees very well and goes as far as setting aside some of their profits, to make sure that their family of employees will be well taken care of and contracting out their employees to other companies that needed help in times of recession.

Victorinox did have one main competitor, a company named Wenger. In 2005, they bought out Wenger and kept both brands going through until 2013, when the company announced that it will be absorbing the Wenger brand into Victorinox to strengthen the brand unity and gain a competitive advantage.

Victorinox Product Lines

Swiss Army Knives

Swiss Army Knives are what Victorinox is most famous for. This knife, started in 1884 has gronwn into a pocket knife icon. Swiss Army knives come in many different sizes and with a variety of tools. If you buy a Swiss Army Knife, it will have some combination of these tools: large blade, small blade, Phillips screwdriver, wood saw, tweezers, can opener, small screwdriver, chisel/scraper, key ring, nail file with, nail cleaner, toothpick, scissors, metal saw, metal file, wire stripper, bottle opener, wire cutters, large screwdriver, multi purpose hook, reamer, fine screwdriver, pliers with, and a wire crimping tool.

Kitchen Cutlery

Victorinox has expanded it’s product line over the years and now offers a variety of kitchen Cutlery. The company sold these knives under the name Forschner as well as their own, up until 2011 when they discontinued the Forschner name but continues to make the exact same knives, but under the Victorinox name.

Time Pieces

Victorinox sells a line of pocket watches and wrist watches under the Swiss Army brand name.

Multi-Tools

SwissTools™ are the line of multi-tools that Victorinox sells. These tools are a folding pair of pliers with more folding tools within the body of the pliers. These tools are very similar to the Swiss Army Knives but housed inside of the pliers instead of a pocket knife handle.